I’ve been designing weddings and events across New England & Destinations long enough to know this: Most people think the “wow” moment starts with the flowers or the venue.
It doesn’t.
For me, it starts with the table. Before I talk about color palettes, floral recipes, or even the floor plan, I’m thinking about linens and lighting. Those two things quietly decide whether a space feels flat and forgettable… or layered, intentional, and expensive in the best way. That’s also why I lean heavily on partners like BBJ La Tavola—I use them for most of my events, I know their collections, and I know exactly how their fabrics perform in real-world conditions: daylight, candlelight, and yes, even iPhone flash!
Why I Start With the Linen
A table is a considerable percentage of what guests actually see all night. They’re sitting at them, eating at them, taking photos at them. So if the tables are an afterthought, the whole room reads as “fine” instead of “unforgettable.”
Here’s how I approach it:
- Texture first, color second.
- Do we want this to feel tailored, cozy, organic, modern, or glam?
- A linen with a soft weave and movement says “romantic.”
- A crisp, structured linen reads “modern” or “formal.”
- Pattern with a purpose.
- I’ll use pattern on key tables—escorts, bars, cake, lounges—so the eye has somewhere to land, but not everywhere to get lost.
- Always do Layers over “matchy-matchy.”
- The charger, the napkin fold, a runner, candles, and small details like menu placement turn a linen into a completed design story.
This is where a partner like BBJ La Tavola or Reverie Social makes my life easier. When I can pull from collections that actually look and feel elevated, I’m not fighting the linen. I’m collaborating with it.
The Dance Between Linens and Lighting
You can’t talk about linens without talking about lighting. They’re a team.
- Soft bistro lights over dark wood farm tables with a BBJ neutral linen runner?
- Cozy, intimate, European courtyard vibes—even in a sailcloth tent.
- A refined neutral linen with a subtle sheen, paired with candlelight and pin-spots on the centerpieces?
- Elevated, timeless, and flattering on everyone’s skin in photos.
- A more textured or tonal linen under statement lighting, like chandeliers or pendants?
- That’s where the room starts to feel designed, not just “set.”
I’ve watched the same linen look entirely different once the room goes from natural daylight to dinner lighting. That’s why I test, tweak, and rely on linens I know well. This is the reason I go back to places like BBJ: I understand how their fabrics move, drape, catch light, and photograph.
How I Guide Clients Through Linen Choices
Clients rarely come to me saying, “We’re really passionate about table linen.” (If they did, I’d probably hug them.)
Here’s how I explain it in simple terms:
- What moments need to make guests feel immersed and/or trigger a memory?
- Sweetheart table, head table, bar, cake, and escort display. This is usually where I’ll bring in more texture, depth, or pattern.
- We always support with complementary linens.
- Guest tables might be a softer, quieter linen that still plays nicely with the main pieces instead of competing with them.
- We tie it together with napkins and chairs.
- The napkin color, fold, and placement, along with the chair style, complete the look. A gorgeous linen with the wrong chair can kill the vibe fast.
- We treat lighting like part of the décor (because it is). Notice how I bulleted this!
- Candle levels, bistro vs. chandeliers, uplighting tones—all of it affects how the linens read in person and in photos. Then we move into floral in the same way as linens, and each thing plays cohesively with the next.
When clients see side-by-side mockups or sample tables—with and without elevated linens—they suddenly get it. The whole room goes from “nice wedding” to ” this is incredible, or I never imagined it could look like this.”
Why Vendor Partnerships Matter
As a planner and designer, I can only be as strong as my vendor partners. When I work with BBJ La Tavola for this article, here’s what I appreciate:
- Range.
- From quiet neutrals to bold patterns, I can build an entire design language out of their inventory.
- Consistency.
- I know that what I spec is what’s going to show up—quality, color, and condition. That’s huge when you’re working at a luxury level.
- Service.
- Being able to call, talk through a design, and know I’m working with people who understand hospitality and events the way I do—that’s the difference between a vendor and a partner.
Designing multi-day events means I’m constantly thinking like both a planner and a linen stylist. We speak the same language: hospitality, detail, and getting it right the first time. For anyone who lives in the linen world day in and day out, this level of obsession will feel very familiar to you.
The Future of Event Design Is in the Details.
Luxury isn’t just about big budgets; it’s about curated details that create impact. Trust me when I say guests notice everything; moreover, your couple will notice, and most importantly, you should notice:
How does a napkin feel in their hand
How the candlelight bounces off the linen
Whether the room looks cohesive in photos
If the environment feels thoughtful from the moment they walk in.
That’s why I’ll keep preaching this: If you want to elevate your events, start with the table. Start with the linen. Layer the details. Ask more of your vendor partners.
Because once the room is set and the lights go down, it’s those choices—the textiles, the textures, the way everything glows—that turn a “nice event” into a night people never stop talking about. In my case, a JWE event! Are you ready for us to curate your design? Give us a shout today, as we are booking for the 2026 season.
Photos by Andy Madea, Jate Seymour, JP Elario
